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More is Less

Statement for First Solo Show “More is Less”

Architect Ludwig Mies van der Rohe adopted the motto “Less is more” inspired from Andrea del Sarto’s poem written in 1855. By doing so he also summarized the main principle behind Minimalism.

We are far away from der Rohe’s world today. We live in a period of history which is the most photographed of all. In a world dominated by Instagram, Facebook and Twitter, hundreds of thousands photographs are uploaded everyday and shared through cyberspace. These images try to enhance the value of everything (from the coffee you had in the morning to the Eiffel Tower in Paris) though by the same token they devaluate everything.

Baudrillard once predicted that the world would implode because of the pressure of the simulations. We live in a world which he precisely predicted but the funny thing is that the world does not implode: It becomes MORE. More of everything: Photos, things, buildings, debt, information, friends, enemies, wealth, poverty, cars and surely humans.

Looking at all this excessive production I can’t help but feel that it is the essence, indeed, which seems to lessen more.

More is Less series is based on this feeling: All the images in the series are multiplied, distorted, manipulated and somewhat exaggerated views of today’s world. Then again when you look at these images you will realize you won’t be surprised even by these severe manipulations.

As the world multiplies itself in such a speed, the concepts like up, down, right, left, symmetrical or the questions like “Which is the copy? Which is the original?” are simply meaningless. There is no time to look at things more than 7 seconds in all this chaos. Everything transforms into a copy of another. Among all these copies, where and which one is the original?

More is Less is a meditation about this situation. It uses photography as a medium but it’s hard to define these works as “photographs” in terms of classical means. Although appearing to be authentic at first glance, they can be seen as abstractions on photography.

Vilem Flusser had prophetically anticipated today as he was suggesting a constant battle is needed against the apparatus (camera) in the 80’s, yet what he had foreseen seems to be even more valid now: The omnipresent camera is the main weapon for the transformation of the world into a bunch of simulations.